Gucci shut down Times Square to honour the soul of NYC — its energy, its contradictions, and its restless spirit.
New York has held a singular place in Gucci’s history for over 70 years, with the House opening its first store outside of Italy in the city in 1953. GucciCore serves as a homecoming for the House, staged in Times Square, one of New York’s most ubiquitous symbols, against the backdrop of its digital billboards and screens. It distills the essence of Gucci as a visual language into a collection built around a new core wardrobe.
In the ’80s, New York City was home to the Gucci Galleria, a space hidden above the Fifth Avenue flagship, accessible through a private entrance to clients who carried a specialized golden key. The GucciCore invite pays homage to the Galleria, taking the form of a brass key housed in an aged leather sleeve.
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