HYPEBEAST TO DEBUT A MULTIFACETED FLAGSHIP BUILDING IN THE U.S. The seven-floor space will house Hypebeast’s ecosystem in its entirety, with the HBX New York flagship store and Hypebeans café set for Grand Opening on June 17th
Today, Hypebeast announces the unveiling of its multifaceted 7-floor building that will house the full ecosystem of Hypebeast including the HBX New York flagship store, HYPEBEANS café, event spaces, as well as an office headquarters located at 41 Division Street in New York, New York.
HBX, its global e-commerce and retail destination with over 250 brands, will officially open to the public on June 17th. Store hours are 11am-6pm daily. The ground floor will also be home to the first HYPEBEANS café in the U.S., a communal space for quality coffee.
The biggest HBX flagship worldwide will house coveted fashion and lifestyle labels, installations and events, designed to be fluid to evolve with the dynamic perspectives of HBX. HBX will span two levels and key brands will include Acronym, Raf Simons, Nike, Stone Island, Hyein Seo, Needles, 99%IS, Mastermind Japan, Mugler, ERL, Maison Mihara Yasuhiro, Heron Preston, Thom Browne, Dries Van Noten and more...
It will also be home to the first Hypebeans in the U.S., a destination dedicated to building community and connection while offering high-quality coffee and locally sourced treats. The second floor will showcase a global curation of over 40 coveted brands from both established and up-and-coming menswear, womenswear, and lifestyle labels.
The third floor will feature an innovation space to house cultural activations and brand pop-ups, and the rest of the building will serve as Hypebeast’s headquarters in North America housing over 100 employees.