Jamie Dornan, the renowned Irish actor, has just been announced as the new Global Brand Ambassador for Loewe. Already a familiar face in the world of luxury fashion, Dornan has graced several of Loewe's past campaigns. Now, at 41, he's set to star in the brand's upcoming Spring/Summer 2024 Men's campaign, slated for release on January 12. This latest campaign features Dornan in front of the camera of master of photography David Sims
‘Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for LOEWE. I’ve always liked how his performances embody a sense of strength that feels very pure and organic.’ Creative director Jonathan Anderson
‘Nothing puts you at ease like being around people who understand your humour, your accent, and your ethos. It’s been an absolute pleasure working with Jonathan—he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with LOEWE.’ Jamie Dornan
