First Look at Chanel’s New 22 Bag Campaign Starring Blackpink’s Jennie
A CHANEL ambassador since 2017, JENNIE is the new face of the CHANEL 22 bag. To embody the mini version of CHANEL’s latest bag, the Korean singer, an iconic K-Pop artist celebrated worldwide, leads Inez & Vinoodh through the streets of Seoul.
Alongside Lily-Rose Depp, Margaret Qualley and Whitney Peak - who bring the tote and backpack versions of the CHANEL 22 bag to life - the campaign continues to make the codes of pop culture resonate with those of the House. For this fourth episode, Inez & Vinoodh have created an original story based around JENNIE's own tastes and personality. The Korean capital is the latest backdrop following on from Los Angeles, Palm Springs and New York.
JENNIE is a woman of her time. She interprets it in a manner that is both singular and universal: "Inez & Vinoodh call me ‘My Girl’. It’s comforting because they see me as a young woman, not just “JENNIE” in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.”
JENNIE represents the modernity of the CHANEL 22 bag. The style of a cosmopolitan and vibrant youth, capturing the beat of the world.