BIMBA Y LOLA is always looking for new ways to break down barriers and spread love through art and fashion. This SS22 beachwear capsule collection is no exception.
In collaboration with Tokyo-based artist Kentaro Okawara, BIMBA Y LOLA brings MORE LOVE - an omni-celebration of love in all its forms and colors.
Kentaro's prints cover every piece of the collection, from swimsuits to key rings, hats, and flip-flops. A maximalist's dream.
Inspired by his first drawings, at age five, which were postcards to his beloved grandmother, BIMBA Y LOLA has invited its global community of artists to write their own postcards to their loved ones, to be featured in the lookbook for this collection - an atlas of love.
For the campaign, director extraordinaire Anton Gottlob and stylist Danielle Emerson give us a day on a picture-postcard Italian beachfront. Channeling the nostalgia of a childhood holiday and the playful innocence of New Wave cinema, the girls smile for the camera, write wishes on postcards (beware the giant, flying focaccia), and make shadow animals against the sun to echo Kentaro's designs.
With its bold, joyful illustrations, vivid colors and embracing figures depicted in a graphic style, Kentaro's work expresses his lifelong belief in art as an expression of love - all kinds of love.
MORE LOVE. ANYWHERE + EVERYWHERE + ANY TIME + ALL THE TIME.
