Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staples for a contemporary fashion-forward look. Marking his new global role, TAEYONG will be attending LOEWE’s upcoming SS24 men’s runway show in Paris.
Loewe has announced South Korean singer and dancer Taeyong as its new global brand ambassador. The announcement was made on June 20, 2023.
Taeyong is a member of the popular K-pop boy band NCT and its sub-unit NCT 127. He is known for his unique sense of style and his love of fashion.
In a statement, Loewe creative director Jonathan Anderson said that ‘I’m delighted to welcome TAEYONG to the LOEWE family. He has a special connection to the brand, having admired and worn LOEWE for a long time, and we love his idiosyncratic style. With TAEYONG’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.’
Taeyong himself expressed his excitement about the partnership. ‘It’s a real honor to be a LOEWE Global Brand Ambassador. I’ve been a huge fan of LOEWE, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with LOEWE.’
