On our radar: LOEWE under the creative direction of Jack McCollough and Lazaro Hernandez, names Isla Johnston as brand ambassador. The 18-year-old actress chosen for the lead role in Baz Luhrmann’s upcoming Joan of Arc biopic has already been spotted in Loewe visuals.
“Becoming a LOEWE Brand Ambassador means stepping into the world of fashion with a House full of people I adore!” she says. “It’s a real honour to witness Jack McCollough and Lazaro Hernandez bringing their visions to life, and to be invited into that journey is incredibly special.”
LOEWE welcomes actor Isla Johnston as the first Brand Ambassador under creative directors Jack McCollough and Lazaro Hernandez.
Joining LOEWE is less about arrival than alignment. In Isla's words, the House represents a rare space where creativity is not only supported but actively encouraged. “What I connect with most about LOEWE stems from something Lazaro said to me about the opportunities the House gave them in the world of fashion. I understood it’s a rarity to have both the resources to create and an audience that genuinely celebrates creativity — to be allowed to carve your own path with the label to support it. In a way, this sentiment mirrors where I am in my own career. I’ve been given opportunities to share my own creations and tell people’s stories the best I can. It’s in this spirit of creative freedom that I see my own journey reflected in that of the House.”
Whether moving between independent films or larger productions, Isla Johnston's performances share a quiet intensity — thoughtful, precise and never overplayed. Her upcoming projects include a starring role as Joan of Arc in a new film by Baz Luhrmann and her appearance in the supernatural thriller The Carpenter’s Son opposite Nicolas Cage — further affirming a trajectory defined by creative freedom and bold storytelling. “There is a freshness to Isla’s approach to acting — and to her way of being in the world — that aligns instinctively with our vision for the House and the values we wish to express. Her energy is swift and palpable; her beauty luminous and unconstructed. Striking yet effortless, Isla belongs to a new generation of actors: spontaneous, talented, and dynamic. She embodies the LOEWE ethos with complete naturalness.”
