The Louis Vuitton Fall-Winter 2024 Men’s Collection illuminates the roots of the American Western wardrobe.
The Maison’s core instinct and eternal expander of the mind – takes centre stage in an exploration of the origins of workwear through the savoir-faire of Louis Vuitton. Employing the finest craftsmanship – from precious gems to hand-painting and expert embroidery techniques – the collection shines light on the iconography of American Western dress. The vision includes creative exchanges with artists from the Dakota and Lakota nations across sound, staging and elements of the collection, as well as the American bootmaker Timberland. It is a quest founded in the LVERS community, which is perpetually at the heart of the Maison men’s practice.
The collection features collaborations with artists from the Dakota and Lakota nations across accessories and the staging of the show and its soundtrack. Led by the creative director Dee Jay Two Bears of the Standing Rock Sioux Tribe – whose practice covers design, film, music, dance and activism – the artistic exchange builds on a decade-long relationship between Pharrell Williams and the Dakota and Lakota nations. A Speedy bag, messenger bag and travel tote are embroidered with a Dakota Flower motif symbolising beautiful roots of nature. Three Keepall bags hand-painted with parfleche motifs and imagery informed by the artworks of the bags traditionally used to carry the structures of tipis carry the Topa cross signifying the four winds of the Earth. Charms in the shape of beaded brass tassels are plumed with horse hair.
The soundtrack features four original pieces: The Spirit of Saturday Night Live by the Native Voices of Resistance x Pharrell Williams (composed by Lakota “Hokie” Clairmont and Pharrell Williams); Good People by Mumford & Sons x Pharrell Williams; Shotgun Wedding by Pharrell Williams x Jelly Roll; and Doctor by Pharrell Williams x Miley Cyrus.