A collection born from a moment of reflection, captures the very essence of Marine Serre.
Core seizes a moment of systemic revolution within the fashion industry – a forceful movement brought to life through a trinity of contrasting mediums.
“This last year has been difficult for everyone, but there is no longer any question about it, things must be done differently. We want to bring Ecofuturism to the streets,” says Marine Serre. Built on three equal pillars: the documentary, the book, and the ready-to-wear-collection encapsulate the transformation and regeneration that lies at the very heart of the brand’s aesthetic and ethic. Every shape and every fabric tell a story of creation and an endless reshaping and mutations into different embodiments – the ethos of Marine Serre is one of rebirth.
The book and the documentary tear open the flesh of the fashion house exposing honest and intimate parts of the creative and production process. While the book, printed in a limited edition, is a raw love letter, a keepsake to hold close, the film offers even deeper access to the world of Marine Serre. Consisting of two parts it begins by inviting the viewer to the ateliers, studios, and factories across Europe, it follows the transformation of regenerated fabrics and recycled yarns. In the second part, these materials are reborn and come to life in their final shape worn by muses, tribes, and friends of the house.
Every season the Ecofuturistic approach of Marine Serre evolves, strengthening the core values of environmental consciousness, resilience, and accessibility. For fall/winter 2021 the collection is composed by regenerated styles for its 50% consolidating the other half with products realized by using recycled fibres. Forceful steps are taken towards a new way of consuming fashion: the regenerated garments and accessories of the White Line will be available at a reworked pricepoint making Ecofuturistic pieces accessible to a broader public.
