Miu Miu LIVE! the Miu Miu Fall Winter 2023 Campaign

In the here and now. Future perfect. The campaign for the Fall/Winter 2023 collection - Miu Miu Live! - occupies a place between real time and time to come, between transient, democratic spaces in shades of grey – an airport? a TV studio? The characters who inhabit this world are both outward- and inward-looking.

Their performance is immediate – Live! - one moment, then self-absorbed, even remote, the next. A studied disorientation occurs – the familiar is disrupted.

That same disruption is implicit in their wardrobe. Elegant twinsets, knee-length pencil skirts and oversized tailoring in dry, heavyweight wools cover the body – and uncover it.
The normally hidden – the waistbands of stockings, signature panties worn without skirts and delicate petticoats – is revealed. Spontaneity, languor and ease is veiled physically, in clothing, and emotionally by a sense of mystery, of human beings, self-absorbed and peaceful in isolation, moving from avatar abstraction to intimacy, from foreground to background, open but never giving too much away. The universally recognised – the sincere – is subverted, looked at in a different way.

A multi-disciplinary cast includes singer-songwriter, Ethel Cain, actors Emma Corrin, Mia Goth and Zhao Jinmai, models Amelia Gray Hamlin and Annabelle Weatherly and model and LGBTQ+ advocate, Zaya Wade.

Miu Miu Fall Winter 2023 Campaign. Ethel Cain
Miu Miu Fall Winter 2023 Campaign. Ethel Cain
Miu Miu Fall Winter 2023 Campaign. Emma Corrin
Miu Miu Fall Winter 2023 Campaign. Emma Corrin
Miu Miu Fall Winter 2023 Campaign. Mia Goth
Miu Miu Fall Winter 2023 Campaign. Mia Goth
Miu Miu Fall Winter 2023 Campaign. Amelia Gray Hamlin
Miu Miu Fall Winter 2023 Campaign. Amelia Gray Hamlin
Miu Miu Fall Winter 2023 Campaign. Zhao Jinmai
Miu Miu Fall Winter 2023 Campaign. Zhao Jinmai
Miu Miu Fall Winter 2023 Campaign. Zaya Wade
Miu Miu Fall Winter 2023 Campaign. Zaya Wade
Miu Miu Fall Winter 2023 Campaign. Annabelle Weatherly
Miu Miu Fall Winter 2023 Campaign. Annabelle Weatherly

Photography: Zoë Ghertner

Casting talent: Ethel Cain, Emma Corrin, Mia Goth, Amelia Gray Hamlin, Zhao Jinmai, Zaya Wade, Annabelle Weatherly

Creative Direction: Edward Quarmby

Styling: Lotta Volkova

@miumiu

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