Miu Miu launches its new Upcycled collection: a conversation between the past and the present, the emotion of history and the immediacy of the new. This emerges in an accompanying campaign, featuring singer, model and actress, Suki Waterhouse.
Drawing similarly on notions of time passing, here is an homage to Miu Miu’s own archive, upholding a restrained and elegant perspective, with an eye on reimagination and renewal. All serves to reinforce Miu Miu’s connection to vintage clothing and its commitment to breathing life into garments once worn and loved by others. For 2026, Miu Miu Upcycled begins with the classic white cotton shirt and a pair of khaki cotton canvas chinos. These are two pieces beloved for their perfect fusion of form and function, sophistication and ease, both exemplifying a juxtaposition at the heart of the Miu Miu universe.
In a studio empty save for a single chair, against a backdrop predominantly confined to signature blue and khaki, the power of gesture, posture and gaze – at times introspective, at others direct – is emphasized. The power of character and the power of clothing interact – they are intimately intertwined.
The selection of garments for the Miu Miu Upcycled collection was sourced, in limited numbers, from experts in vintage clothing across the world. Each piece is carefully restored, then refashioned. Silhouette is reinvented: exaggerated, abbreviated, oversized. Trousers become jackets, bustiers and skirts. Shirts are reiterated as dresses and apron tops. Sleeves are slashed, pockets are patched and finished with ribbons and bows. Collars are introduced in signature aged leather, buttons are removed and replaced, utilitarian surfaces are printed and embroidered with crystal flowers. Accessories are similarly reconsidered: a khaki pouch or backpack, printed, embroidered and with leather trim; the Plume sneaker in that same material, completed with personalized laces and charms.
Any marks of ageing and the passing of time are celebrated: the lives and experiences of previous owners profoundly respected. In this way, even such apparently unassuming wardrobe archetypes are infused with meaning. Finished by hand, it is the very nature of Miu Miu Upcycled that no two garments are the same.
In the campaign’s images the Miu Miu Upcycled collection is styled with selected pieces from Spring/Summer 26 collection.
Miu Miu Upcycled 2026 was first unveiled in Tokyo at the Miu Miu flagship in Ginza on May 13, 2026, on the occasion of Miu Miu Jazz Club, and is available in selected stores worldwide from May 18, 2026.
