Miu Miu Launches New Upcycled Collection And Celebrates Chinese New Year

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Born in 2020 and devised to uphold the precious nature of vintage clothing and encourage circular design practice, Miu Miu Upcycled tells the stories of clothes and the people who have worn them in the past. The value of history, of the timeless, tells new stories for the present and future.

For 2024, Miu Miu Upcycled Denim turns its attention to upcycled jeans. Dated pre-2000 and sourced from denim specialists all over the world, these are chosen specifically for their color, weight and the qualities of fading. More than any other material denim is long-lasting and prized for its patina, for the physical and symbolic effects of any ageing. The memory of the garment remains its backbone. Outer seams are preserved before deconstruction and re- fashioning takes place, a process designed to re-use as much fabric as possible and therefore carried out by hand. The result is a reiteration of wardrobe archetypes - wide-legged jeans, trucker jackets, bra tops and shorts - and accessories - baseball caps and hair bands – a study in circularity, honoring the provenance of clothing while transforming it for modern life.

Actor Ever Anderson and model Huijia Chen breathe new life into the 2024 Miu Miu Upcycled collections in a series of imagery captured by Jet Swan. A study of character – in casting and clothing – and an intimate exploration of the relationship between garment and wearer, stolen moments are made permanent. Each is unique.

The Miu Miu Upcycled Denim and Patch bag collections are now available in selected Miu Miu stores worldwide and on www.miumiu.com