For the 70th anniversary of the Gucci Horsebit 1953 loafer, an enduring emblem of the House's heritage and savoir-faire, Gucci commemorate with a new campaign starring actor and Ambassador Paul Mescal and Global Brand Ambassador Xiao Zhan.
Introduced in 1953, the Gucci Horsebit 1953 loafer revolutionized the world of footwear, blending sophistication with comfort. Its distinctive design, featuring a miniaturized horse bit—a double ring connected by a bar—soon became a hallmark element of the House effortlessly bridging the gap between the heritage of the past and contemporary fashion. Over the decades, the Gucci loafer has evolved into an essential part of the wardrobe thanks to its ability to seamlessly blend Italian craftsmanship, the American outdoor lifestyle, and the classic British equestrian aesthetic.
The legendary Horsebit 1953 loafer encapsulates Gucci’s rich history, with its enduring appeal that transcends generations, it serves as an example of Italian design excellence and elegance.
The new campaign showcases the timeless yet contemporary allure of this style, as both Paul Mescal and Xiao Zhan are captured at ease wearing the original design from 1953. Their portraits elegantly demonstrate how the heritage hardware and silhouette continue to inspire and captivate generation after generation.
Creative Director: Sabato De Sarno Art Director: Riccardo Zanola Photographer & Director: Heji Shin DoP: Karol Jurga
Styling: Felicity Kay Grooming: Josh Knight Set Design: Danny Hyland
Creative Director: Sabato De Sarno Art Director: Riccardo Zanola Photographer: Feng Li
DoP: Becky Chen
Styling: Chu Xuan Set Design: Majima Props: Qiao Qiao