A moment of serenity, a private celebration, a personal playground. The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.
Photographed by Willy Vanderperre, this campaign captures four world-renowned stars – Maya Hawke, Damson Idris, Louis Partridge and Kim Tae-Ri – playing themselves, in their own bubbles. This notion is literal as well as ideological: each is seated in a glistening bauble, a perch that becomes, in turn, a flying pod or a personal shuttle, a metaphorical vehicle to navigate individual imaginary destinations.
Illustrating the imaginary, behind every individual a fantastical space-scape fuses the past with the future, memory with expectation. The checked marble floor of the historic 1913 Prada boutique located in the Galleria Vittorio Emanuele II, in Milan, runs into a galactic horizon, a panorama of deep space drawn from telescope imagery, sparkling with stars. Like imagining the contents of a gift ready to be unwrapped, here you anticipate a whole galaxy ready for exploration.
Both introvert and extrovert - staying in while travelling, in your head, to the furthest reaches of the universe - an imaginary ‘private sphere’ is the ultimate in escapism. In your mind’s eye, it allows you to boldly go where you have never gone before, without going anywhere.
