The Prada Fall/Winter 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate. The foundation of all is the individual: the human body, and its freedom.

The need to feel, the pleasure of tactility, results in a panoply of surface texture and textile. Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with re-nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The interplay is projected outwards, to the sequence of rooms the models navigate through the show. Each excites the senses: backdrops brilliantly-hued, the models’ isolated passages underscored by an original electronic soundtrack by Plastikman aka Richie Hawtin. Devised by Rem Koolhaas and AMO, the show’s ‘non-spaces’ are defined by panes of marble, resin, plaster and faux fur. Inviting and seductive, they can pretend to be both interior and exterior, hard and soft, warm and cold: simultaneously both and neither, they allow absolute freedom of interpretation and expression.

A note on the set

With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilized in the set of the Prada Fall/Winter 2021 Menswear digital show will be upcycled, finding a new life after the event through special product installations and pop-ups around the world. Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals. Meta works in collaboration with La Réserve des arts, an association offering a service of collection and recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students in the cultural sector.

Here a selection of looks from the show. See the full collection Prada.com

Prada Mens AW21 - Looks 03
Prada Mens AW21 - Looks 04
Prada Mens AW21 - Looks 06
Prada Mens AW21 - Looks 011
Prada Mens AW21 - Looks 016
Prada Mens AW21 - Looks 017
Prada Mens AW21 - Looks 019
Prada Mens AW21 - Looks 021
Prada Mens AW21 - Looks 024
Prada Mens AW21 - Looks 026
Prada Mens AW21 - Looks 029
Prada Mens AW21 - Looks 031
Prada Mens AW21 - Looks 034
Prada Mens AW21 - Looks 037
Prada Mens AW21 - Looks 038
Prada Mens AW21 - Looks 041
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