Stylised compositions, lush sets draped in jewel tones and a cast of diverse characters create a sequence of tableaus that pay homage to scenes created by masters – from Michelangelo and Caravaggio to Édouard Manet.
Under Anthony Vaccarello’s creative direction, photographer and director Glen Luchford shot a series of still visuals as well as a short film. As a contemporary playfulness undercuts the campaign’s classicism, each picture is suffused with a brazen sensuality distilled from influential 20th-century directors such as Luchino Visconti and Pier Paolo Pasolini. Though in their time, their audacious works were deemed controversial by those who failed to understand their intention, in actuality the auteurs were intelligently addressing troubling events of the recent past to help avoid history from repeating itself.
With its layered nods to cultural history, the campaign combines an artful exploration of desire with a cinematic dimension that reflects Anthony Vaccarello's creative direction for the house.
