Self-portrait New Campaign By Visual Artist Nick Waplington Featuring Emily Ratajkowski

“I grew up in a household which took great pride in dressing up for any and every occasion. This has fuelled my work at self-portrait, where we have become the brand of choice for families to wear to celebrations big or small, at home or out.

For this new campaign, I wanted to reflect the wonderful memories I have of seeing strong women celebrate life in all its forms, and I loved the idea of injecting a sense of occasion into the everyday. We knew Nick would be able to translate this spirit perfectly - his eye and aesthetic are unparalleled and I think we have captured Emily at her most comfortable and chameleonic.”

Han Chong, self-portrait Founder and Creative Director

Image Crediting: ©self-portrait/NickWaplington
Image Crediting: ©self-portrait/NickWaplington

Self-portrait has released new imagery from its latest campaign "At Home, with self-portrait" shot by Nick Waplington and featuring Emily Ratajkowski. Showcasing key looks from self-portrait's eveningwear collection, the images capture the spirit of getting dressed-up for an evening at home.

Waplington, whose work has been exhibited in solo exhibitions at Tate Britain and the Philadelphia Museum of Art, as well as the permanent collections of galleries including the Guggenheim Museum in New York, is internationally regarded for his work capturing the lives of people, of all ages, around the world.

Emily Ratajkowski is the latest addition to the self-portrait family, having recently co-hosted the self-portrait Summer Party alongside Han Chong and British Vogue’s Editor-in-Chief Edward Enninful OBE in July 2023.

The collection is now available online at, in self-portrait stores globally and through an international network of retailers.

Image Crediting: ©self-portrait/NickWaplington
Image Crediting: ©self-portrait/NickWaplington

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