Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese

self-portrait celebrates Lunar New Year with a dedicated collection and accompanying campaign captured by British Chinese photographer Alexandra Leese. Directed by self-portrait Founder and Creative Director Han Chong and styled by Audrey Hu, the campaign celebrates family and friendship through a series of images capturing the importance of unity, community and shared rituals. Drawing inspiration from their heritage, Han and Alexandra wanted to embrace both the intimacy and energy of these familial moments of tradition.

Lunar New Year is one of my favourite times of the year...it is a time for ritual, for reflection and of course for celebration! Having grown up in Malaysia, I witnessed first hand the importance of this occasion for the women in my life - the rituals of dressing for festivities and what a special time it is for family and sisterhood. Since then, I’ve always tried to pay homage to this holiday through my work, and this year we collaborated with Alexandra Leese to capture our dedicated collection as well as the spirit, tradition and warmth of the season.” Han Chong

Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese

The new self-portrait Lunar New Year collection features styles for women and kids including designs inspired by the cheongsam. Pieces in vibrant reds and delicate pastels are available in signature Guipure lace, crepe, bouclé, and knitted fabrics. The Bow Bag is interpreted for the festive season in red, gold and silver.

The collection is now available to purchase online at self-portrait.com, in self-portrait stores around the world including self-portrait’s new London store on the corner of Chelsea’s Kings Road and Duke of York Square, and across its global network of partner retailers.

Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese
Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese

About self-portrait

Established in the UK in 2013 by Han Chong, self-portrait is a modern fashion house based in London which has become synonymous with modern occasionwear for day and night and prides itself on its deep understanding of structure and materials

self-portrait is dedicated to reducing its environmental impact by using responsibly sourced fibres and in 2019 started to introduce organic cotton and recycled chiffon and polyester across its collections. In 2020, the brand introduced recycled viscose

self-portrait is available online at self-portrait.com and in stores globally including its flagships in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei. self-portrait is also sold through a network of select retailers around the world

Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese
Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese
Self-portrait Releases Its Lunar New Year Campaign Shot By Alexandra Leese
self-portrait Lunar New Year Campaign Shot By Alexandra Leese
Campaign team credtis:
• Creative Director: Han Chong
• Photographer: Alexandra Leese
• Models: Estelle Chen and Huijia Chen • Stylist: Audrey Hu
• Make-up: Anne Sophie Costa
• Hair: Kiyoko Odo

@Self-portrait

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