The Jetset GG Marmont offers a new interpretation of the GG Marmont, retaining the archival Double G that has defined the design since its introduction. Originating from a 1970s emblem and referencing the initials of Guccio Gucci, the Double G is joined by the Web, bringing together two House codes across the bag’s soft construction, lending the familiar silhouette a new character.
The Beauty and the Bag campaign began with Kate Moss and the Borsetto alongside Emily Ratajkowski and the Giglio, before turning its focus to Global Brand Ambassador NINGNING from aespa and the Paparazzo handbag. Across each iteration, the campaign considers the allure a handbag can hold and the place it comes to occupy within one’s world.
