This campaign is a celebration of timeless elegance, of a lifestyle bathed in the light of Lake Como and the legendary atmosphere of the Villa d'Este / The CHANEL Cruise 2025/26 collection campaign unfolds on the shores of Lake Como. Mario Sorrenti's sensitive lens prolongs the magic of the show presented last April at the Villa d'Este, a jewel of Renaissance architecture and legendary refuge for Hollywood lovers.
Against this sumptuous backdrop, Alix Bouthors, Ida Heiner and Xu Wei bring to life a series of cinematic images that embody the spirit of this Cruise collection, in a veritable ode to resort chic and la dolce vita.
It all begins with a certain softness. A sailor collar adorns an ecru tweed coat, belted like a dressing gown over a draped swimsuit. A pale yellow denim ensemble embellished with pink beads and a silk camellia - a House emblem - echoes the sunshine. Every silhouette explores a variation on the summer wardrobe and playfully reinterprets the CHANEL codes. Stripes, sometimes white on navy, sometimes terracotta on a cotton polo shirt, punctuate afternoons by the water. A tunic and trousers in white and navy silk offer a fluid interpretation of the classic two-tone.
Then comes glamour and celebration. Evening silhouettes are more precious: a short black and white lace dress captures the light, while a leather dress reveals the back and shoulders with sculptural poise.
The art of contrast structures the entire campaign: dramatic blacks and iridescent whites, delicacy and sparkle, pure lines and luxurious details. Accessories intensify this visual score. Patent leather mules, oversized black sunglasses, woven raffia totes and mini CHANEL 25 bags in incandescent yellow: elements all synonymous with a dreamy getaway.
The CHANEL Cruise 2025/26 collection will be available in boutiques from November 10th 2025. www.chanel.com
