starring Lupita Nyong’o, Margaret Qualley, Nana Komatsu and Kendrick Lamar
What lies behind the frame? The CHANEL Spring-Summer 2025 Eyewear campaign offers a bold study in character, embodied by four faces of a generation: actresses Lupita Nyong’o, Margaret Qualley and Nana Komatsu, and musician Kendrick Lamar.
Featuring a community of familiar CHANEL ambassadors photographed by Karim Sadli, the images are bold and expressive, nimbly exploring the idea of eyewear as a window to the creative soul. Each of the campaign’s four stars exemplify talent in its potent form and artistry at its most courageous. Wearing a series of iconic frames and new styles, they capture the enduring allure of CHANEL – where audacity of vision meets elegant precision. All the frames featured balance CHANEL’s timeless signatures with design flair: hardware demands attention, while shapes nod to retro silhouettes while being effortlessly modern.
CHANEL ambassador and Grammy and Pulitzer-prize winning artist Kendrick Lamar is a performer at the top of his game. He is joined in the campaign by Japanese actress and CHANEL ambassador Nana Komatsu, best known for her daring work in films including World of Kanako, Silence and The Last 10 Years. Also featured is American actress and longtime ambassador of the House Margaret Qualley, whose latest film The Substance was widely acclaimed. Academy Award-winning Kenyan actress, producer, and New York Times Bestselling author Lupita Nyong’o completes the quartet. A close friend of the House for more than ten years, Nyong’o was, last October, named a CHANEL ambassador – with these portraits marking her debut as the face of a CHANEL campaign.
