The North Face x Gucci: Chapter 2
The North Face x Gucci second Chapter is here. Picking up exactly where left off, this cutting-edge product selection stays true to its core celebrating the spirit of exploration in all its forms.
Whether literal discovery of places or cultures or the more metaphorical kind of adventures, this collection once again, addresses the curious drawing from values of self-discovery and self-expression that define both brands.
To narrate the second phase of this collaboration, Alessandro Michele has conceived a campaign shot by French twins Jalan and Jibril Durimel set in Iceland. In stills and video, we are introduced to this territory’s unique landscape and its otherworldly spirit. This, Europe’s most sparsely populated country, possesses a dream-like quality, with a variety of haunting landscapes, from volcanic black sand to rolling green hills and awe-inspiring glaciers. Into this environment come Gucci’s intrepid explorers, hiking across the Nordic island. They are pictured against its vast and breath-taking scenic backdrop – images that capture colourful candid moments, showcasing the distinctive products.
The ready-to-wear selection comprises different styles and designs, including a number of bombers and vests that feature the classic GG monogram all-over as well as reimagined styles from The North Face iconic ‘90s attire, decorated with colorful prints, some of which inspired by Gucci’s archive. Additionally, the collection presents an exclusively designed selection of outerwear applied to remastered iconic styles from the ‘70s that features the latest proprietary technologies from The North Face, the brand’s latest best in class construction and technology. Key elements of these styles focus on a minimalist approach to performance and function, including the use of an ultralight bonded baffle construction instead of stitching, unique yarn constructions to thermoregulate during wear, and transfer printing on a nylon base.