THE PRE-FALL MEN'S ADVERTISING CAMPAIGN

THE DIOR MAN EMERGES IN A CROSSFIRE OF LASER BEAMS IN THIS POWERFUL SERIES OF IMAGES FOR THE PRE-FALL 2019 COLLECTION BY KIM JONES, LENSED BY STEVEN MEISEL.

THE EYE IS DRAWN TO A HYPNOTIC, METALLIC VARIATION ON THE HOUSE LOGO BY HAJIME SORAYAMA, THE JAPANESE ARTIST WHO COLLABORATED WITH THE ARTISTIC DIRECTOR OF DIOR MENSWEAR ON BOTH THE COLLECTION AND THE SHOW DÉCOR.INTERTWINING COLORED LASERS REFLECT ON METALLIC WALLS, SCULPTURALLY ILLUMINATING THE CREATIONS IN THE PRE-FALL 2019 COLLECTION AND INTERACTING WITH THE SHIMMERING EFFECT OF THE CLOTHES.

"IWANTED THE CAMPAIGN TO CATCH THE ENERGY OF THE TOKYO SHOW, WITH THE AMAZING LASER LIGHTS OF THE FINALE. AFFIRMS KIM JONES, ARTISTIC DIRECTOR OF DIOR MENSWEAR.


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