Louis Vuitton reveal its first campaign starring Zendaya, the Golden Globe-winning actress, who makes her debut as Louis Vuitton’s newest House Ambassador and face of the iconic Capucines bag
A recent front row guest at the Louis Vuitton Women’s Fall-Winter 2023 show in March, Zendaya is captured by photographer duo, Mert Alas and Marcus Piggott, against the backdrop of E-1027 - the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer, Eileen Gray.
![Zendaya announced as Louis Vuitton House Ambassador in latest Capucines Campaign. By Mert and Marcus](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/644270e22862f4e8bd973219_ZENDAYA%20ANNOUNCED%20AS%20LOUIS%20VUITTON_%20220%23215%3B285.jpg)
Defined by the dreamy airs of the Cote d’Azur, Zendaya poses in an idyllic sequence of strong, defined images, with a series of Capucines models in tow, including a miniature Capucines BB – another campaign first. From terrace to balcony to rooftop, the award- winning actress imbues the campaign and Capucines with a fresh yet sensual grace.
Launched in 2013, the Capucines handbag is named after the Rue Neuve-des-Capucines, the Paris street where Louis Vuitton opened his first store in 1854. Today, the bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather and offering multiple styles of wear (hand, shoulder, cross- body), as well as a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.
The Capucines campaign starring Zendaya will break globally in print and on Louis Vuitton social channels starting April 20th, 2023.
![Zendaya announced as Louis Vuitton House Ambassador in latest Capucines Campaign. By Mert and Marcus](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/644270f5153b4212bde87b9e_ZENDAYA%20ANNOUNCED%20AS%20LOUIS%20VUITTON_%20440%23215%3B285.jpg)