"When I was a child, going to the stationery store and finding pencils, pens, notebooks, games, meant bringing a dream into my daily routine. They were fine, well-made objects that spoke of craftsmanship and that, though part of my everyday life, were able to give off a magical, mysterious and wonderful aura. For this reason, presenting the Gucci Lifestyle collection in Milan through the Gucci Cartoleria is a sort of consecration, a tribute that was right for me to pay. So, I imagined a small cabinet of curiosities, a Wunderkammer, like the cave of Ali Baba, that could accommodate these everyday objects and return them to a fairy-tale dimension. I could have included them in the collections long ago, but they were not strictly related to clothing and accessories. That's why I wanted to build a whimsical space where they could be laid out, to restore to everyday life that sense of wonder that makes them so dear to me." - Alessandro Michele
![Gucci Lifestyle - THE MAGIC OF EVERYDAY LIFE](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/61376958c5e240371244b301_GUCCI_Cartoleria_00047.jpg)
From September 5th to 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, in Via Manzoni 19: a space where fairy tale becomes reality. The store is Gucci’s take on the traditional Italian stationery store, enriched with unexpected surprises, suspended in an atmosphere of wonder.
![Gucci Lifestyle - THE MAGIC OF EVERYDAY LIFE](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/61376aa25e8bb1b005eb9b17_GUCCI_Cartoleria_00203.jpg)
![Gucci Lifestyle - THE MAGIC OF EVERYDAY LIFE](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/61376ac4b1a5d557065fe370_GUCCI_Cartoleria_00579.jpg)
![Gucci Lifestyle - THE MAGIC OF EVERYDAY LIFE](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/61376ae763c281545712be4b_GUGGI_LIFESTYLE_S02_OWLMAIL_4.jpg)