Gucci launches Off The Grid Capsule Collection



Gucci Off The Grid by Harmony Korine - with Jane Fonda, David Mayer de Rothschild, Lil Nas X, King Princess and Miyavi

"We should maybe look a little bit more aggressively at what is needed to be done, to support a more sustainable future and maybe expedite that pathway and that transition and with that comes, the creation of jobs, comes the creation of resilience, comes to creation of a more, hopefully, robust and healthier relationship with the natural world. And in turn, supports our ability to live on planet Earth, or spaceship Earth I should say"

__Alessandro Michele

Jane Fonda

Academy Award-winning actress, producer, author, activist and founder of #FireDrillFriday @JaneFonda appears in #GucciOffTheGrid campaign. “Demand that your government officials invest in clean energy infrastructure. Global economists agree that it's the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.”

Lil Nas X

The rapper, singer and songwriter has embraced a greener way of living and performing, including being more aware of his environmental footprint while traveling and supporting environmentally friendly companies.

Eco-explorer, ecologist, and environmentalist David De Rothschild

Exploring for me has always been about doing what you can to really discover a new path. Letting go of the that’s just the way we’ve done it mentality!”

miss king

Listen to our planet, is @kingprincess69’s message. The singer songwriter and producer is standing in a treehouse, part of the #GucciOffTheGrid campaign. “Plastic is plastic. And once you eliminate one use of it in your life, it begins to make sense to take more steps away from plastic in general. Again, I'm very much a student [of environmentalism] in all of this, and I wouldn't consider myself a beacon of eco-friendliness yet, but I'm here to listen to the people who know better than me. Our world is angry at us for being so goddam selfish. And if we want to keep living, it's time to listen to her.”


Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell

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