Going through Instagram, you may see the feed where people grind their bodies, share smoked cigarettes, raise cans and cups of alcohol that someone has already sipped on, groove to the blast of electronic music, and free their animal and wild spirit until sunrise. Every image feels liberating, the epitome of ‘stepping outside our comfort zone.’ You are invited to this party. Welcome to Tough Luck.
Jordan Taylor originally thought of posting the film photographers he likes, but soon shifts towards the rave culture. “There was no real conscious decision to transition into rave culture photography. I think it was more of the fact that I was drawn in and had more of a connection with the photos. I’m a huge fan of rave culture and electronic music, and I’m a regular at events in Newcastle and have put on a few of my own raves of my own. So, as I started to share more images of what I specifically liked, it turned more rave-focused,” the Tough Luck founder tells Re-Edition.
Rave culture owes its beginning to the emergence of techno and house music that evolved into dance parties around the 1980s. It is secretive in nature to restrict exposure to the authorities, often taking place after-hours. Only invited people or friends of friends know when and where the party will happen, usually sent out during the night of the party. Because of the secrecy surrounding the culture, it is often seen as an underground movement.
“I think the present rave culture is better than ever especially in the UK,” says Jordan. “After almost two years without the clubs being open, people have missed that atmosphere of being in there with your mates, having a laugh and listening to electronic music. There’s also a real sense of togetherness these days. Everyone wants to support each other. Whether that be your mates on the warm-up set at an event or running a club night themselves, there’s a real idea of community.”
Jordan’s page has amassed over 37,000 followers and is always open for submissions (just DM him). His reverence for the rave culture has resulted in the release of the A5-sized booklet Tough Luck - Nowt Daft. The 44-page publication features photographers from around the world who captured the youth, underground, and rave culture. “The booklet wasn't set in stone when I first started Tough Luck. I think it was just more of a natural progression of the page,” says Jordan. “I’m an avid collector of photography books from all different types of photography, so I wanted to make one that I’d be proud to have in my own collection and on my own coffee table. I wanted to focus more on rave culture for the booklet and got in touch with some amazing photographers from around the world that have previously featured on my page, whose images really give you a glimpse of this really cool underground scene.”