Spanning across three floors and launching on New Bond Street tomorrow, the house’s latest flagship will immerse customers in an a-temporal shopping experience featuring women’s and men’s ready-to-wear, shoes, bags, accessories, eyewear and more
Fashion phenomenon Balenciaga is literally taking over the streets of the British capital. Following the brand’s recent launch of Raw Architecture, the concept permeating the brutalist aesthetic of Balenciaga’s UK retail store on Sloane Street — which underwent a complete makeover in September 2021 — the label has just announced the arrival of yet another flagship entirely dedicated to “the experiential conception of modern luxury”.
Opening on New Bond Street tomorrow, the space, which was designed by art director Niklas Bildstein Zaar and architect Andrea Faraguna, has been conceived to “instill a sense of temporality and permanence in the present experience”: something that the French fashion house is determined to achieve through the sale of its signature women’s and men’s ready-to-wear lines as well as shoes, bags, accessories, eyewear and objects.
Spread across three different levels for a total of over 710 square meters, Balenciaga’s newest venture to date shares the same industrial-like atmosphere of the recently-renovated Sloane Street flagship.
Situated at the intersection of New Bond and Conduit Streets, its main entrance’s glazed façade, embellished by a stainless-steel door with a stamped Balenciaga logo, welcomes customers to a minimalistic, deliberately unfinished interior. Here, each floor embodies a stage of deterioration or construction, with textures ranging from stained and cracked concrete, oxidised steel, distressed textiles, and mud-like encrustations to polished aluminum racks and smooth display vitrines.