Burberry The Olympia Bag Campaign

‘When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.’ - Riccardo Tisci, Burberry Chief Creative Officer

Burberry reveals its campaign for the Olympia bag – a signature for the house, designed by Riccardo Tisci. The bag has a crescent curve that moulds closely against the body, an athletic aura told through its defined arc. The shape nods to the past with a twist of modern classicism. The shoulder bag is sculpted from smooth leather and crafted in Italy.

The campaign stars FKA twigs, Kendall and Shygirl. In a series of images and videos set against a minimalistic backdrop of marble and Burberry beige, the three women embody feminine energy, strength, sensuality and freedom of expression.

Riccardo worked with a team of iconic creative talents including renowned photographers and film directors Inez and Vinoodh, stylist Ib Kamara, make-up artist Kabuki Magic, and hairstylists Jimmy Paul and Lacy Redway.

The Olympia bag is available in a variety of sizes, styles and colourways from classic warm sand, black and burgundy to vibrant marigold yellow, pale blue and juniper green. It is available to purchase globally in Burberry stores and online.

BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh
BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh
BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh
BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh

THE WORLD OF OLYMPIA POP-UPS AND POP-INS To celebrate the brand’s signature Olympia bag, Burberry is introducing the ‘World of Olympia’ pop-ups. A global series of inviting and immersive spaces bring the world of the Olympia to life, and celebrate the aesthetics, craftsmanship and inspiration of the bag. The architecture of the spaces reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the spaces resembles the arc of the Olympia, a mesmerising repetition of feminine form – majestic and strong.

Pop-up locations include Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza. From late May, pop-ups will also launch in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku. The pop-ups will house exclusive colourways including a mini size in black, warm sand, marsh green, blue topaz and marigold smooth leather with a gold-plated chain strap. Small sizes include marsh green, blue topaz and marigold with a leather strap. Each bag will have an edition number engraved on the inside.

In addition to the pop-ups, a series of pop-ins are also launching in a selection of Burberry stores across the globe.

BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh
BURBERRY OLYMPIA BAG CAMPAIGN - Image by Inez and Vinoodh
BURBERRY OLYMPIA BAG
BURBERRY OLYMPIA BAG
CREATIVE TEAM
Photographers and Film Directors: Inez and Vinoodh
Styling: Ib Kamara
Make-up: Kabuki Magic
Hair: Jimmy Paul and Lacy Redway
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