BURBERRY LAUNCHES ‘REBURBERRY EDIT’ MADE FROM INNOVATIVE MATERIALS, AND GLOBAL ROLL OUT OF SUSTAINABLE PRODUCT LABELLING
- Launch of 'ReBurberry Edit' of 26 styles from the SS20 collection, all made from the latest innovations in sustainable material science
- Global roll out of dedicated sustainability labelling for key categories, providing customers insight on a product's environmental credentials
- As part of truly holistic, product-focused sustainability programme, two thirds of Burberry products now make a positive social or environmental contribution
As part of its industry-leading product sustainability programmes and building on a heritage of innovation, Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range. The introduction of the 'ReBurberry Edit' coincides with the global roll out of dedicated sustainability labelling across all key-product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme.
Underpinned by a truly holistic product-focused sustainability programme, the new pistachio-coloured sustainability labels inform the customer how a product meets a range of externally assured stringent criteria. Called 'positive attributes', these include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programmes.