On Tuesday morning, Burberry revealed its latest campaign, within which it had enlisted a combination of three photographers to shoot. Duo Mert and Marus captured raw studio shots that were contrasted against the candid’s taken by Chris Rhodes, shot backstage during the Spring/Summer 2022 presentations. Each offering a unique viewpoint of the womenswear, styled by Katy England, and menswear, styled by Ib Kamara, collections that embodied the brands core code of ‘duality’ and message of ‘freedom’ within the campaign.
Chief Creative Officer, Riccardo Tisci, said: “The Spring/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus’ pure youthful energy with Chris Rhodes’ raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening.