Dedicated Capsule Collection is part of Gucci’s five-year commitment to UN Women’s Generation Equality Action Coalitions, supporting diverse feminist movements around the world
On the occasion of International Women’s Day, Gucci release a special capsule collection under the banner of CHIME FOR CHANGE, Gucci’s longstanding global campaign to convene, unite and strengthen the voices advocating for gender equality. Comprised of a t-shirt and baseball cap, the capsule collection is centered around the theme of “Generation Equality,” reinforcing the urgency for accelerated progress toward a gender-equal future.
In connection with the launch of the limited release capsule collection, Gucci announce it will directly support diverse feminist organizations, movements and activists led by Indigenous women and girls, young feminists, Disabled women and girls, and other groups who have been historically marginalized, including: Women Enabled International, Global Fund for Women, Young Feminist Europe, OutRightAction International, Asamblea Nacional Política de Mujeres Indígenas, Diverse Voices & Action for Equality, Enlace Continental de Mujeres Indígenas, and UN Women Japan. These new grants advance Gucci’s five-year commitment to UN Women's Generation Equality Action Coalitions to apply intersectional approaches; support community-led and trust-based giving focusing on the next generation of activists; and provide direct, flexible funding to feminist movements and leaders around the world.
“As Gucci begins its second century, our commitment to a world that is more equal and inclusive is growing even stronger,” said Marco Bizzarri, President and CEO of Gucci.
“We at Gucci proudly embrace the values and the action plans brought forward by “Generation Equality” to accelerate progress for gender equality. With our campaign CHIME FOR CHANGE we stand together to support the next generation fighting for freedom, equality and respect.”
The Generation Equality capsule collection is available starting tomorrow in select Gucci stores in Brazil, China, France, Italy, Japan, Mexico, Korea, the United Kingdom and the United States, as well as on Gucci.com in China, Europe, Korea, Japan and the United States. The collection was developed in collaboration with Italian artist MP5, who has previously collaborated with Gucci and acts as the art director of CHIME Zine, Gucci’s serial publication to amplify the global community of voices speaking out for gender equality.
Leading voices TK, TK and TK supported the debut of the Generation Equality capsule collection with a series of messages released on Gucci Equilibrium, Gucci’s platform dedicated to social impact and sustainability.