Gucci presents the ARIA CAMPAIGN

The Gucci Aria campaign captures the revolutionary and joyful impetus of eros as the creative force behind contemporary imagery. Photographers Mert Alas and Marcus Piggott were selected to shoot the images, with creative direction by Alessandro Michele.

Gucci Aria Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus

Besides the cast, personally chosen by Alessandro Michele, the Creative Director also invited a selection of special guests to take part in the campaign: Måneskin (Damiano David, Victoria de Angelis, Thomas Raggi and Ethan Torchio), the multi-platinum selling Italian band atop global charts with more than 3.2 billion total streams on all the digital platforms, and the prolific American model Kristen McMenamy, known for redefining the conventions of beauty throughout her career.

Gucci Aria Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus

References - Underlining an aesthetic that connects mind and body, models read works or essays on desire, such as Simulacra and Simulation by Jean Baudrillard, The Work of Art in the Age of its Technical Reproducibility by Walter Benjamin, Bodies that Matter by Judith Butler, Three Contributions to the Theory of Sex by Sigmund Freud and Sexistence by Jean-Luc Nancy.

Gucci Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus
Gucci Aria Campaign photography by Mert and Marcus

Credits:

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographers and Directors: Mert and Marcus

Make up: Diane Kendal

Hair: Paul Hanlon

Music Credits

“I WANT YOU”

(Leon Ware, Arthur Ross)

© 1974 Almo Music Corp./ Jobete Music Co., Inc.

Licensed by Universal Music Publishing Ricordi Srl.

Artist: Madonna, Massive Attack

℗ 1995 Universal Music Italia Srl

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