The Gucci Aria campaign captures the revolutionary and joyful impetus of eros as the creative force behind contemporary imagery. Photographers Mert Alas and Marcus Piggott were selected to shoot the images, with creative direction by Alessandro Michele.
Besides the cast, personally chosen by Alessandro Michele, the Creative Director also invited a selection of special guests to take part in the campaign: Måneskin (Damiano David, Victoria de Angelis, Thomas Raggi and Ethan Torchio), the multi-platinum selling Italian band atop global charts with more than 3.2 billion total streams on all the digital platforms, and the prolific American model Kristen McMenamy, known for redefining the conventions of beauty throughout her career.
