As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis. Louis Vuitton for UNICEF presents four new Silver Lockit bracelets and the Doudou Louis to raise funds for children in need.
Perfectly colour coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black. Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In its rainbow of pastel colours, Doudou Louis, the Louis Vuitton for UNICEF teddy bear appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes. Worn solo, stacked along one’s wrist, or even as snug tiny necklaces on Doudou Louis, the Silver Lockit bracelets and teddy bear are collector’s items for all admirers alike.
In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit and Doudou Louis, clients will have the opportunity to help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children. This also includes support of UNICEF’s COVID-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.
The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four new Silver Lockit bracelets retail at $465 US, $100 US of which is donated to UNICEF and the Doudou Louis retails at $955 US, of which $200 US is donated to UNICEF.
Since the launch of the Silver Lockit, the partnership has raised nearly $13 million US for UNICEF. The Silver Lockit bracelets and Doudou Louis launch on 29th January on louisvuitton.com and in selected Louis Vuitton stores worldwide.