PRADA an online auction in partnership with Sotheby’s


ORIGINAL PIECES FROM THE PRADA FW2020 FASHION SHOWS IN MILAN WILL BE AUCTIONED IN OCTOBER


Starting from October 2nd, 2020

For Fall/Winter 2020 season, the Prada campaign is proposed as an action - an online auction in partnership with Sotheby’s, staged in October. Prada will donate the proceeds raised in this auction to UNESCO’s new campaign entitled Keeping girls in the picture and their Global Education Coalition’s Gender Flagship.

The auction pieces are drawn from the Prada Fall/Winter 2020 men’s and women’s shows: one-of-a-kind garments and items worn by models during each fashion show, photographic prints, show invitations and elements of the runway décor.

The campaign visuals juxtapose backstage photography and precious artifacts, presented as in pages from an auction catalogue.

Clothes are objects of desire that remind us of emotion and experience: tools of memory of a precise moment within fashion and time, that on this occasion can help the future.

View here below a selection of the lots and visit
Sothebys.com/Prada to discover the complete catalogue.

CARNATION PRINT ORGANZA DRESS, CHOKER AND VANITY NECKLACE
WORN BY LICETT MORILLO
AUTHOR: MIUCCIA PRADA
ATLAS STATUE, WOMEN’S SHOW CENTERPIECE,
PAINTED WOOD, 370 CM HEIGHTAUTHOR: AMO/REM KOOLHAAS
PRE-SHOW PHOTOGRAPH OF GIGI HADID AND RIANNE VON ROMPAEYLARGE FORMAT ART PRINTAUTHOR: DANIEL ARNOLD
CERISE NAPPA PUFFER JACKET, INCLUDES SAFFIANO LEATHER TOTE, LEATHER BOOTSWORN BY SHUPING LI AUTHOR: MIUCCIA PRADA

LOUISE LEATHER TOTEWORN BY MATY FALLAUTHOR: MIUCCIA PRADA
VANITY BRACELET, LEATHER AND SILKEMBROIDERED WOOL PLEATS SKIRTBEADED FRINGE TOPAUTHOR: MIUCCIA PRADA
ORGANZA DRESS, FRINGED WOOL JACKETWORN BY GIGI HADIDAUTHOR: MIUCCIA PRADA
ANTI-HERO STATUE, MEN’S SHOW CENTERPIECE
PAINTED WOOD, 370 CM HEIGHTAUTHOR: AMO/ REM KOOLHAAS
EMBROIDERED WOOL PLEATS SKIRT, WOOL VEST, PRINTED SHIRT, POPLIN TIEWORN BY MATY FALLAUTHOR: MIUCCIA PRADA
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