Gucci reveals its collaboration with The North Face that celebrates the spirit of exploration. Whether literal exploration of places and cultures or the more metaphorical adventures encouraged today by Creative Director Alessandro Michele, Gucci has always catered to the curious, presenting its clothes as tools that push the wearer into different territories.
The North Face famously outfits those who seek adventure. But there are also deeper parallels between the stories of Gucci and its new partner. Since their founding in San Francisco in 1966, the brand has committed to pioneering product innovation and enabling all forms of exploration. It is a well acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities, embedding Alessandro Michele’s approach towards fashion as a powerful instrument of freedom.
To promote this new partnership, Alessandro Michele has conceived a campaign shot by Daniel Shea, set in the Alps.